Identify, Engage, Acquire

STI uses a proprietary approach for consumer analysis, incorporating target definitions and brand attributes to pinpoint the best time and place to engage new-vehicle buyers. Then we design strategies and tactics for involving buyers in drive-experience campaigns and gaining consideration in their purchase decision. By collaborating with client teams and partner agencies, we amplify the impact and maximize the return for every person we put in a driver’s seat.

Hyundai Uncensored

Working with Hyundai Motors America and Jack Morton Worldwide, STI supported an extended, viral drive-experience campaign. We gave interested car buyers a chance to drive the new Sonata for 30 days and share their experience through social-media websites and Hyundai’s media campaigns.