Engineering that Inspires

The moment of truth for every drive-experience campaign happens when the fingers grip the wheel and the right foot pushes the pedal. That’s why we engineer unique drive activities for each vehicle and audience: from timed autocross tracks, to custom-built, off-road obstacles, to turn-by-turn street courses. Each drive activity is meticulously designed to showcase the vehicle’s capabilities, benefits and selling features that ignite interest, excite buyers and inspire advocacy.

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Dodge Ram Trucks

STI developed an iron and steel off-road course to give truck buyers the chance to experience the new Ram trucks. The course, which included a 12-foot-tall mountain, mini-Rubicon and a three-foot-deep submersion pond, traveled to events all across the country.