Flawless Execution

We provide our clients with turn-key, hassle-free automotive event services. Starting with venue selection and negotiation, we skillfully handle everything from the smallest detail to the biggest initiative: sponsorships, permits, invitations, registration, pre- and post-event communications, travel arrangements, catering, hospitality, merchandise, branding, entertainment, education, staffing and more. We make the events easy so everyone can focus on what matters: driving the car.

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Volkswagen Touareg

In support of Volkswagen’s entry into the SUV market, STI developed a comprehensive, multi-week drive-experience event for automotive media, dealers, Volkswagen owners and enthusiasts. Groups of event participants traveled to Moab, Utah, and were treated to first-class accommodations. Our experts built a surreal driving experience for them that showcased the genuine off-road capabilities of the Touareg.