Targeted Publicity

STI is the critical link that connects clients with top automotive, lifestyle and mainstream media outlets. Working with our clients’ public relations teams, we identify the right media contacts across the country to review each vehicle; arrange and facilitate the media contacts’ drive experiences; and then monitor and measure the publicity we generate and the value these media outlets contribute to the vehicle’s overall campaign.

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Mitsubishi

Mitsubishi wanted their all-electric “i” to be the first EV vehicle thoroughly reviewed by members of the U.S. automotive press. Prior to the vehicle launch in the U.S. market, STI identified media, scheduled and coordinated loans, delivered fully charged “i” vehicles to writers and provided in-market technical support. The effort generated significant publicity and helped Mitsubishi gain a key position in this new market segment.